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But research revealed that the Search option is used the most out of all subcategories (as well as Demographics). Solution (marked with red dots): Eliminate all catalog tsubcategories. Move the catalog to the Audiences tab and use a + icon to create new audience - consistent UI with the current Library where users create assets as creatives, Geo lists, Site lists by using a plus sign tab.) https://images.squarespace-cdn.com/content/v1/5823676e37c58182f78f1756/1518638104278-XDIP0AKT5P89REUDXOOC/tiered+search.png Work Pain point: No options to perform tiered search, including categories to narrow it down Solution: Allow to enter multiple keywords (winter, ski, sports) Allow to search for a segment within the initial search results (search bar) https://images.squarespace-cdn.com/content/v1/5823676e37c58182f78f1756/1518641916850-CI9L1PVK8WZN3U3H6X86/mostpopular.png Work https://images.squarespace-cdn.com/content/v1/5823676e37c58182f78f1756/1518642595929-4KZHMM4FHR9R07APSOW7/1.png Work Pain Point: Hard to choose a segment Solution: In the search results to show Top 5/Most popular segments on the top of the list Pain point: Data results are not populated in any order Solution: Highest potential reach or lowest CPM on top Pain point: Users make extra click to expand descriptions Solution: Descriptions are expanded by default with an option to condense them https://images.squarespace-cdn.com/content/v1/5823676e37c58182f78f1756/1518643667078-U5VSCIMK2CWGPVJ776GO/Desktop+HD+Copy+65.png Work Pain Point: There are discrepancies between data segments descriptions and titles based on keywords ( "life insurance" - Night Life segment, "income" - High Income Travel segment) Solution: Allow to select Match a keyword by title, description or both Highlight the keywords in a matching title or description https://images.squarespace-cdn.com/content/v1/5823676e37c58182f78f1756/1518643916536-5MI5E6KCS7ZIN1ELU12U/Desktop+HD+Copy+65.png Work Pain Point: There is no option to sort results Solution: Allow to sort by relevance, reach, CPM or popularity https://images.squarespace-cdn.com/content/v1/5823676e37c58182f78f1756/1518813464614-9OD85NXMGYJ00WLRA884/Desktop+HD+Copy+13.png Work https://images.squarespace-cdn.com/content/v1/5823676e37c58182f78f1756/1518813393851-NOR2CNUJP057H57Y6WL0/Desktop+HD+Copy+7.png Work Pain Point: There is no description or data brand of data segments in the audience builder and in the Custom Audience tab Solution: A user can hover over a segment and see the segments' Data Brand, CPM, reach and description https://images.squarespace-cdn.com/content/v1/5823676e37c58182f78f1756/1518478441430-3H5DC1TDU6M6TI5X4ZD4/Screen+Shot+2018-02-12+at+4.33.00+PM.png Work https://images.squarespace-cdn.com/content/v1/5823676e37c58182f78f1756/1518478444963-22NJ6972SBLJJKMKPSNJ/Screen+Shot+2018-02-12+at+4.33.08+PM.png Work https://images.squarespace-cdn.com/content/v1/5823676e37c58182f78f1756/1518478562934-WUX1YM87Y9ES2NR5WX4D/IMG_6179.JPG Work https://images.squarespace-cdn.com/content/v1/5823676e37c58182f78f1756/1518478581353-L8WDQXY5RR7URQGC8L5Y/IMG_4417.JPG Work https://images.squarespace-cdn.com/content/v1/5823676e37c58182f78f1756/1518478612412-T2DF9ANMZGXKTT1BETYG/Screen+Shot+2018-02-12+at+4.36.35+PM.png Work https://images.squarespace-cdn.com/content/v1/5823676e37c58182f78f1756/1518813813403-DD948OEQTRUL9RLQJ6I6/Desktop+HD+Copy+531.png Work The idea here was to remove the Catalog tab and to give the ability to create new audiences from "Audiences" tab. This follows the current app's pattern - users create and store assets in the Library section. https://images.squarespace-cdn.com/content/v1/5823676e37c58182f78f1756/1519683827133-4TETGHQQVIRI2DEPAPXK/Option2.png Work The most favorite option. https://images.squarespace-cdn.com/content/v1/5823676e37c58182f78f1756/1519684061113-KS77LLZ6MR3P0BFF2JA1/fside5.png Work Favorite search results UI https://images.squarespace-cdn.com/content/v1/5823676e37c58182f78f1756/1518816770580-5HTALBF21GGUY5P535PQ/Desktop+HD+Copy+44.png Work https://images.squarespace-cdn.com/content/v1/5823676e37c58182f78f1756/1518816728656-PMBCEQVCM10M24P6MWV9/Desktop+HD+Copy+45.png Work https://images.squarespace-cdn.com/content/v1/5823676e37c58182f78f1756/1518816789855-2YDWF5CGZHKC07HVYRG6/Desktop+HD+Copy+54.png Work https://images.squarespace-cdn.com/content/v1/5823676e37c58182f78f1756/1518816740583-DWCE0RY9ALSAPEFXA4SS/Desktop+HD+Copy+55.png Work https://images.squarespace-cdn.com/content/v1/5823676e37c58182f78f1756/1519146547353-FAN3CHE4QV276ODH4LDZ/Screen+Shot+2018-02-09+at+11.29.07+AM.png Work https://images.squarespace-cdn.com/content/v1/5823676e37c58182f78f1756/1519146547537-OGRVV31X7J3M1OFHFIZN/Screen+Shot+2018-02-09+at+11.29.26+AM.png Work https://images.squarespace-cdn.com/content/v1/5823676e37c58182f78f1756/1519165134457-3PX8C0BNHUT3G2DI9UWI/Screen+Shot+2018-02-20+at+3.14.19+PM.png Work The ones that have the highest contact with the Data Catalog and the will have the highest impact upon any changes in functionality or UI - the best candidates for the workshop. https://images.squarespace-cdn.com/content/v1/5823676e37c58182f78f1756/1519166563026-VN7RVA34NXD9HWCOYR0Y/IMG_5665.JPG Work https://images.squarespace-cdn.com/content/v1/5823676e37c58182f78f1756/1519166566795-BNBAH5PQAHX6QC1RFXXC/IMG_5666.JPG Work 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https://images.squarespace-cdn.com/content/v1/5823676e37c58182f78f1756/1607317228266-LSJFGESWK8UIL88EDNVD/Contact+Us.png Work https://images.squarespace-cdn.com/content/v1/5823676e37c58182f78f1756/1607317251870-NYJ9UN6U56INRNGP5UGV/FAQ+Expanded+Collapsed.png Work https://images.squarespace-cdn.com/content/v1/5823676e37c58182f78f1756/1608073427293-7ZKMQVJDSR2R9ZHQT0RC/FAQ+Expanded.png Work https://images.squarespace-cdn.com/content/v1/5823676e37c58182f78f1756/1607317229315-R72N374C04LMMKVFL09E/About+Us.png Work https://images.squarespace-cdn.com/content/v1/5823676e37c58182f78f1756/396b4356-a372-41fc-bdf2-c734efe7c5ff/tvg_paddypower-Betfair_FanDuel.jpeg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5823676e37c58182f78f1756/1feb7c18-13b8-48db-9037-3ea7db995ee3/Screen+Shot+2021-08-30+at+11.09.54+AM+%282%29.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5823676e37c58182f78f1756/e8cd0b83-3929-40f0-91f9-5ab0dc5f86f4/Screen+Shot+2021-09-01+at+3.36.47+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5823676e37c58182f78f1756/45230091-a31d-430a-b7d7-6bbb22487a0b/Screen+Shot+2021-09-01+at+3.40.32+PM+%281%29.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5823676e37c58182f78f1756/2f5317e1-4b83-419d-aeed-e345bfb59474/Screen+Shot+2022-01-26+at+8.52.56+PM.jpg Work - TVG REGISTRATION USER TESTING RESEARCH ON THE NEW REGISTRATION FLOW DESIGN https://images.squarespace-cdn.com/content/v1/5823676e37c58182f78f1756/4de66ab2-1977-4b38-8b46-a66b68999568/Screen+Shot+2022-01-26+at+11.27.12+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5823676e37c58182f78f1756/e90a862c-dcf5-4d5c-b244-3b27b00b0f3a/Screen+Shot+2022-01-26+at+10.59.50+PM.png Work - PROJECT SCOPE I started my research with the existing hypothesis that: The new design will improve the user experience during the registration process. The multistep form is more effective and intuitive than a one-page form. There is a known user engagement drop at the SSN verification step and the new design may solve this issue. https://images.squarespace-cdn.com/content/v1/5823676e37c58182f78f1756/9f0ac7a9-c56c-4b5e-9fc6-5f1a25a9ca1b/Screen+Shot+2022-01-26+at+10.59.59+PM.png Work - Research Goal Understand the user experience with the new registration flow and validate design changes. https://images.squarespace-cdn.com/content/v1/5823676e37c58182f78f1756/e156132c-4435-4f96-81b4-31afd3e1cc35/Screen+Shot+2022-01-26+at+11.00.07+PM.png Work - Research Method 2 rounds of User Testing (1 week apart) 12 participants (desktop) 15 participants (mobile) 30 min video sessions https://images.squarespace-cdn.com/content/v1/5823676e37c58182f78f1756/94356325-b638-4a85-8c39-9850ca41d1dd/Screen+Shot+2022-01-26+at+9.19.17+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5823676e37c58182f78f1756/c3b5d668-a684-4bee-9af2-d277d4bde12e/Screen+Shot+2022-01-26+at+9.20.42+PM.png Work - Round 1 During Round 1 of testing some key findings were revealed and reviewed by Design & Product Teams, so the necessary design changes were made before Round 2 of testing. https://images.squarespace-cdn.com/content/v1/5823676e37c58182f78f1756/155370b2-5ab7-489b-85df-3a860ee5ab4e/Screen+Shot+2022-01-26+at+9.24.01+PM.png Work - Round 2 Testing an updated design flow. https://images.squarespace-cdn.com/content/v1/5823676e37c58182f78f1756/5adde983-46fd-4a12-875c-d84aa90bca3d/Screen+Shot+2022-01-26+at+10.34.28+PM.png Work - Overall Simple When asked to rate how easy their experience was (1-10), the majority of users gave lower scores because of the error caused by a bug. https://images.squarespace-cdn.com/content/v1/5823676e37c58182f78f1756/bdde38b6-9a6c-48b7-9013-62207eec7c1a/Screen+Shot+2022-01-26+at+10.35.12+PM.png Work - Higher Score Overall, the experience was much easier and smoother during Round 2. Some users lowered the score because of the verification failure that was caused by their recent change of address and requirement for proof of address.