UX/UI Designer and researcher Margarita

“What I love about UX is the freedom to create powerful and engaging solutions and knowing that other people are using it.”

About Me

Hi, I’m Margarita - a UX Researcher and Designer with 10+ years of experience turning complex user behavior into clear product strategy.

For the past five years, I led UX research at a major global sports-betting platform (FanDuel), partnering with product, design, and executive teams to shape high-impact decisions. I’m now open to new opportunities where I can bring deep user insight, strategic thinking, and operational excellence to ambitious teams.

My work sits at the intersection of UX research, product strategy, and business outcomes. I specialize in uncovering the real motivations behind user behavior and translating them into measurable growth, improved retention, and better customer experiences across industries including e-commerce, healthcare, entertainment, fitness, and lifestyle.

What I Do Best

Represent the true voice of the customer by deeply understanding user motivations, behaviors, and decision-making patterns.
Design and execute end-to-end research programs that identify pain points and drive measurable KPI improvements.
Lead interviews, workshops, and field studies with various user segments including high-value customers.
Translate complex behavioral insights into compelling narratives and presentations that influence product direction.
Manage multi-team collaboration, complex research schedules, and fast-moving product timelines.
Mentor junior researchers and help organizations build scalable research practices.
Bridge user needs with business strategy to create user-centric products that succeed in the market.

How I Work

I’m a researcher with a design foundation which means I don’t just study users, I help teams act on insights.

I help companies answer the most important product questions:

Who are we really building for?
Why will they choose us?
What will make them stay?

Whether your product is an app, a physical service, or an entirely new experience, I uncover the insights that drive better decisions, stronger engagement, and real business growth.

Let’s Work Together

If you want to deeply understand your audience, their motivations, goals, needs, and pain points, and translate that into a product people truly love, I can help you get there.

Because great UX research doesn’t just improve usability - it drives impact.